Graphic design
as structure,
idea and space
Architecture of Graphic Design
The architecture of graphic design is its underlying structure. Typography, form, colour, imagery, space and hierarchy are organised into a composition.
Like architecture, graphic design is constructed through proportion, rhythm, balance and function. Each element occupies a position, has a scale and performs a specific role in relation to the whole.
This site presents the principles of graphic design construction: its elements, their functions and the structural relationships between them.
graphic elements
THE ELEMENTS OF COMPOSITION
GRAPHIC ELEMENTS
THE ELEMENTS OF COMPOSITION
Every composition is built from a selection of visual elements, each with its own properties and function. Their deliberate use provides the foundation for clear and effective graphic design.
Every composition is built from a selection of visual elements, each with its own properties and function. Their deliberate use provides the foundation for clear and effective graphic design.
TYPOGRAPHY
FORM
COLOUR
IMAGERY
SPACE
HIERARCHY
Every composition is built from a selection of visual elements, each with its own properties and function. Their deliberate use provides the foundation for clear and effective graphic design.
TYPOGRAPHY
FORM
COLOUR
IMAGERY
SPACE
HIERARCHY
TYPOGRAPHY
FORM
COLOUR
IMAGERY
SPACE
HIERARCHY
